Traveling to Norfolk, Virginia, is an exciting adventure. With its blend of history, culture, and coastal beauty, it’s easy to see why so many people are drawn to this charming city. However, as with any popular tourist destination, there are certain pitfalls that can make your trip more stressful than it should be. Overpriced attractions, hidden fees, and overly-commercialized areas can take away from the true essence of the city. That’s why I’ve decided to share my personal tips and tricks to help you avoid the typical tourist traps in Norfolk and ensure you get the most out of your trip.
As someone who has explored Norfolk multiple times, I’ve learned to be strategic about how I plan my trips to avoid wasting time and money on things that don’t offer the true Norfolk experience. I’m excited to share these insights with you, so you can enjoy everything Norfolk has to offer without falling into any common travel traps.
1. Be Cautious of Overpriced Attractions
Norfolk has several iconic attractions, but some can be overpriced for what they offer. As a first-time visitor, it’s tempting to go for the big-name places like certain waterfront experiences or heavily promoted tourist spots, but you can often find more unique and affordable alternatives by doing a little research.
Tip: Instead of paying for overly hyped tours, I suggest checking out the Norfolk Visitor Center to get insider advice on affordable attractions that highlight the city’s charm, such as the Chrysler Museum of Art and the Norfolk Botanical Garden. These are both highly regarded and offer far more value for your money.
To book your tickets for museums or other attractions, platforms like GetYourGuide or Viator can offer discounts and detailed reviews, so you can make an informed decision before you buy.

2. Skip the Chain Restaurants for Authentic Local Flavors
One of the biggest mistakes I see many tourists make is opting for familiar chain restaurants when there are so many local gems offering amazing food. Norfolk is home to a vibrant culinary scene, and dining is a big part of the experience here. From seafood to Southern comfort food, there’s so much to discover.
Tip: Avoid eating at places you can find back home and explore local favorites instead. The NorVa, for instance, is an excellent choice for live music and great food. Doumar’s, a family-owned diner, is famous for its hand-cranked ice cream, and it’s a Norfolk institution.
How to Book: Use platforms like OpenTable to secure a table at local restaurants, and check out Yelp for genuine reviews from fellow travelers who can share their experiences.
3. Be Careful with Overpriced Souvenirs
Norfolk has plenty of souvenir shops targeting tourists, but many of them are overpriced and filled with mass-produced items. While it’s tempting to grab a memento right after visiting an attraction, you can often find better, more meaningful souvenirs in less commercial areas.
Tip: Look for handmade and local goods in markets or smaller shops. The Ghent District is full of independent boutiques and shops that sell unique crafts and art pieces created by local artisans. You can find high-quality souvenirs without overpaying.
If you’re looking to support local artisans, platforms like Etsy often feature Norfolk-based vendors who sell handmade goods online. This way, you can buy something meaningful and even get it shipped back home.
4. Avoid Taxis and Opt for Public Transportation or Rideshares
Taxis can often be expensive, especially in a city like Norfolk where distances between attractions aren’t very large. While taxis may seem like a convenient option, I’ve found that using rideshare apps or public transportation is a much more cost-effective and efficient way to get around.
Tip: Use Lyft or Uber for ridesharing, which are both widely available in Norfolk. Alternatively, consider using The Tide light rail, which is both affordable and offers stops throughout the city, including key areas like downtown Norfolk and the Norfolk International Airport.
Booking Tip: Make sure to download the Lyft or Uber app in advance. Also, if you’re planning to use public transport, check out the Tide Light Rail schedule on their official website to plan your day accordingly.
5. Do Your Research on Popular Events to Avoid Crowds
Many tourists get caught up in attending popular events, especially when they see promotions and advertisements. While some events in Norfolk are certainly worth attending, others can be overcrowded and underwhelming.
Tip: If you’re in Norfolk during a big festival or event, like Harborfest, research it beforehand. Some events, especially those during peak tourist season, can get packed and may not live up to the hype. Instead, consider visiting Norfolk’s lesser-known local festivals, such as the Norfolk Arts District Gallery Walk, which is free and provides an intimate experience with local artists.
How to Book: For any event, I highly recommend checking out Eventbrite for tickets and information, as it often offers the most up-to-date event schedules and discounts.
6. Be Aware of Hidden Fees at Popular Hotels
Hotels in Norfolk can range from budget-friendly options to high-end resorts. However, many of the more popular hotels, especially those in prime locations, come with hidden fees for things like parking, Wi-Fi, and resort amenities.
Tip: Before booking, always double-check the hotel’s policies regarding fees. Websites like Booking.com and Hotels.com allow you to filter out hotels with high additional costs. Look for accommodations that include parking and free Wi-Fi, so there are no surprise fees when you check out.
7. Don’t Fall for Over-Hyped Historical Tours
Norfolk is a city rich in history, with many sites related to the American Revolution, Civil War, and maritime history. However, not all historical tours are created equal. Some tours may sound great but don’t offer much depth or insight.
Tip: Instead of booking a generic city tour, consider checking out local historians who run smaller, more intimate walking tours. Norfolk’s Historic Homes Tour, for example, offers an in-depth look at the area’s architectural history and gives you a more personalized experience.
How to Book: You can book local tours on platforms like Viator, which gives you access to a range of local guides and specific historical tours that go beyond the tourist traps.
8. Avoid Overcrowded Beach Areas
While Norfolk has beautiful beaches, some parts can become overcrowded, especially during peak tourist season. Tourist-heavy beaches tend to be filled with overpriced rentals and limited privacy.
Tip: For a more relaxed beach experience, head to Ocean View Beach or Willoughby Spit. These areas tend to be quieter, with a more local feel, and are much more enjoyable than the crowded shores near major tourist hubs like Virginia Beach.
Booking Tip: If you’re staying near the beach, I recommend using Airbnb to find beachside properties that are away from the hustle and bustle, offering you the peace you need.
9. Beware of Tourist-Centric Gift Shops and Malls
Many tourists are drawn to large malls or gift shops near popular attractions, but these stores are often overpriced and filled with generic merchandise.
Tip: Instead of heading straight to the big shopping malls, take a trip to Granby Street in Norfolk’s downtown. This area is filled with independent shops, offering everything from vintage clothing to locally made jewelry and home goods.
For authentic finds, be sure to check out local events like Norfolk’s Farmers Market, which often features local artisans and craftsmen.
10. Don’t Overplan – Embrace the City’s Laid-Back Vibe
While it’s always helpful to have an itinerary, Norfolk is a city that thrives on a slower, more relaxed pace. Sometimes, the best way to truly experience the charm of this city is to take it easy and leave room for spontaneity. Trying to pack too many attractions into a single day can lead to exhaustion and disappointment, preventing you from fully appreciating the city’s atmosphere.

Tip: Leave some free time in your schedule for impromptu walks through neighborhoods like Ghent or Freemason, where you can wander down tree-lined streets, explore local shops, or pause to enjoy a coffee at one of the cozy cafés. These areas boast beautiful, historic architecture, art galleries, and vibrant local culture—perfect for discovering hidden gems. Whether you find a peaceful spot in a park or stumble upon an unexpected museum, Norfolk’s charm lies in these little moments. Let the city surprise you by venturing off the beaten path, slowing down, and embracing the laid-back vibe that Norfolk is known for.
By avoiding these common tourist traps, you’ll be able to explore Norfolk like a local and truly appreciate what this wonderful city has to offer. Always keep in mind that planning ahead, doing your research, and being mindful of hidden costs are key to having an enjoyable and memorable trip.
When it comes to booking your trip, platforms like Expedia, Booking.com, and Airbnb are fantastic for securing deals on flights, accommodation, and activities. Always be on the lookout for discounts and use apps like Google Flights to compare prices on flights to Norfolk.
Enjoy your trip to Norfolk, and remember—sometimes, the best adventures come from embracing the unexpected!